a 7 week course on how to successfully brand, develop, and execute your brick and mortar or online retail store opening


Basic consulting for the opening of a retail business can range anywhere from $5500 to $10,000. You will be getting all of the information you need to get your store up and running for only $1999!

This 7 week course series is a compilation of several individual The Confident Boss courses and exclusive Retail Academy | Retail Launch content, all of which when combined will teach you everything you need to know about setting up and opening your own physical location or online retail shop. We cover many topics in depth such as, creating your own brand, structuring your business, financials and business protection, choosing a location online and on the ground, creating your opening budget, developing store processes and merchandising, staffing, and executing your launch. This course contains lectures, printable materials, scheduled chat sessions with your instructor, and more!

" I looked at Alexandra’s retail course as the very first investment I could make in my boutique. Coming from another industry I did not even know where to begin making my dream a reality. Alexandra’s retail course takes you step by step in such detail that it has given me the confidence for my boutique launch. I love her willingness to share all that she has learned and she is easily accessible when I have had questions. After taking the retail course, I feel so much more prepared and knowledgeable and know that I can and will be successful. Thank you Alexandra!"

- Brittany Montgomery, Entrepreneur

"When I saw that Alexandra was offering an online retail course, I was super intrigued. As a new stay at home mom exploring business ventures, the timing couldn’t have been more perfect. Learning from someone with so much knowledge and experience within the retail industry is an exciting opportunity. This course is fantastic and contains everything you need to know about opening a retail boutique. The lectures are engaging, well made and portioned appropriately. I love that you can go at your own pace. Alexandra does a phenomenal job teaching the course, and brings enthusiasm to every lecture. She communicates information exceptionally clearly and efficiently, adds excitement, and uses relevant examples to make connections between course material and the real retail world. I feel I have a solid foundation for starting the process of opening a retail space."

- Lauren Price, Entrepreneur

Course Curriculum

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  Creating Successful Store Processes (Week 5)
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  Staffing Your Business (Week 6)
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  Planning Your Grand Opening (Week 7)
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  Course Evaluation
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Your Instructor

Alexandra Nicole
Alexandra Nicole

Named on Yahoo's Influencers to Inspire list, Alexandra is a self made entrepreneur, mom of 3 boys, wife and business PhD student from Memphis, Tennessee. She obtained her Masters in Business from the University of Memphis, an International Business Studies Certificate from Bournemouth University, England, and is currently pursuing her PhD in Business with a focus in marketing. She has been featured in the Forbes, New York Times, LA Weekly Times, Hollywood Digest, and Yahoo News, and is a published guest columnist and women empowerment speaker. Alexandra spends her days living the dream of being a self made entrepreneur as a full time national brand influencer and brand developer.

Her blog, City Chic Living, began as a way for her to escape her daily hustle, sharing her ideas on life as an entrepreneur, beauty hacks, home and garden décor, lessons on staying healthy, ideas on unconventional parenting, and her travel diaries with the world.

Frequently Asked Questions

Will this work if I want to open an online boutique?
All of the materials in this course are designed to work for both brick and mortar physical locations and online boutiques. Some materials may be skewed more in one direction versus the other, however you will find value in the lectures regardless of an online launch or a brick and mortar opening.
How long will it take for me to finish this course?
This course is designed to take 7 weeks to complete. It is a completely self-paced and you can decide when you start and when you finish. We will host several chat session meetings during the course time frame regarding the courses and materials that were assigned in the previous weeks so staying on track is highly recommended.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 7 days from the date that the first lesson begins and we will give you a full refund!
What Your Retail Academy courses are bundled in this series?
If you are enrolled in this Boutique Launch course, you will not need to take Developing a Successful Retail Brand, Legally Structuring Your Business, Solidifying Your Funding and Protection, Choosing a Successful Location, Understanding Detailed Budgets, Retail Processes that Increase Profits, Finding a Robust Retail Staff, Planning Your Boutique Opening

A Letter from Alexandra Nicole
Branding & Business Development Expert

I am so excited that you are considering my Retail Academy - Retail Launch course. When I developed The Confident Boss I wanted to give aspiring entrepreneurs all of the information that I have learned in hopes that it will help, in some small way, to cultivate and inspire part of the American Dream, small business success. After all, my business began as a dream to escape the corporate world and exercise my ever flourishing ideas in the realm of fashion, beauty, and business. Many entertain the thought but I want to help you execute!

When I began on my journey, there were no courses on how to start a boutique and upon Googling, I could find very little "How To's" tied with success stories. My degrees have made me proficient in general business dealings but I had to learned everything I needed to know about launching a store by trial and error. Believe me, it was tiresome, costly, and discouraging but I came out on top and I want to ensure that you have the same success. I am sharing all of the secrets they don't teach you in school or online so you can bypass the headache!

Your Retail Academy Course is a 7 part course that provides absolutely everything you will need to get your brick & mortar or online shop up and open.

Just as my boutique and blog have empowered me to successfully expand in my expertise and experiences, this course is designed for the entrepreneur who seeks to be empowered through freedom and creation to ultimately become their own boss

Alexandra Nicole, Founder of The Confident

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